The telematics service pioneered by SK telecom(SK Planet is newly established to accomplish the organizational mission), has evolved from a Nate Drive, and been upgraded to a T Map,and is being currently integrated into an MIV. As the Nate Drive has made progressed into the MIV, the firm has demonstrated a higher level of convergence traits correspondingly. This case study examines historically the underlying motives as to the development of such convergence services as well as distinctive values perceived by consumers in the course of each development phase. In addition, this study describes what development methods were adopted and what organizational efforts were put into the development project. Hopefully, this study is able to provide SK telecom's differentiated organizational efforts in the context of mobile telematics service development strategy, and glean relevant success factors for the new convergence product development.