Since its establishment in 1998, CERAGEM has grown into a global home healthcare innovation company by implementing customer-centric and innovative management strategies. Based on the CERAGEM-Way strategy, the company has successfully integrated Consumer-Centered Management (CCM), continuous management innovation, product revolution, and customer experience services, achieving remarkable success in both domestic and international markets. Currently, CERAGEM operates over 2,500 experience centers across 70 countries, leading innovation in spinal medical devices and healthcare solutions. In particular, the company contributes to enhancing consumers’ quality of life through its seven wellness care areas (CERAGEM 7 CARE). To further strengthen its global presence, CERAGEM is expanding direct investment through the establishment of local subsidiaries while continuously launching new products and enhancing customer experiences. As of 2022, the company recorded consolidated revenue of KRW 750 billion and aims to develop new solutions that improve quality of life and expand its global markets, striving to become a leading global healthcare platform company. CERAGEM’s case exemplifies how a company’s accumulated unique and inimitable resources can lead to sustainable competitive advantage and continuous innovation, aligning with the Resource-Based View. Additionally, from the perspective of the Experience Economy, CERAGEM effectively recognizes the importance of customer experience, successfully linking it to customer value, trust, and purchase intention. Furthermore, applying Diffusion of Innovation Theory, the company has overcome the chasm (Chasm) by ensuring that consumers perceive its products as essential, leading to habitual product use and integration into daily life, thereby enhancing