As service industry develops, companies place more value on improving customer satisfaction. And also medical institution has developed a strategy for customer satisfaction management to meet customer’s needs. Recently, the program designed for creating the customer-oriented experiences and values improves the health care quality of medical institution. Myongji Hospital is a representative medical center that provides an innovative health care for customer’s experiences. This study performed case Myongji Hospital using experience Marketing for the connection with consumers, experience providers (ExPros): Communication, Service system, Spatial environment, and Human Factors. Each element of ExPros gives satisfaction to the customers and formed positive images as well and leads to revisit of customers. As a result, it has positive influence in customer satisfaction management. It is shown actually hat business performance of Myongi Hospital has significantly improved since 2009. This study confirmed that the effect of Experiential Marketing on the business performance of Myongi hospital properly in harmony with the comprehensive experience of customers. Hope that this study provides the understanding of customer satisfaction and contributes increase of medical service quality.