Research Article
Creating Shared Value Case Study -SPC Group-
Sungkyunkwan University
Published: January 2014 · Vol. 18, No. 4 · pp. 59-79
Full Text
Abstract
This article aims to provide implications for encouragement of accompanied growth based on coexistence of firms and society by analyzing SPC’s Creating Shared Value(CSV) case. We evaluate SPC case through ways of creating shared value in franchise industry, based on distinct conceptual difference with Corporate Social Responsibility(CSR), and Social Impact Analysis. The findings revealed three types of CSV cases: new product development through university-business cooperation, accompanied growth with local farms, and support independent living for disadvantaged people. They also suggested that there still exists areas for improvement in four ways: sustainable social value creation, reinforcement of corporate competitiveness, interaction with consumer, franchise relationship. This study contribute to proper understanding of business in terms of creating value, and encouraging CSV in our society.
