Although corporate social responsibility(CSR) has spread out through the business circle as a business phenomenon, there still exists that misunderstanding CSR. Creating shared value(CSV), evoking syndrome as a promising alternative to CSR, is also facing challenges that need adequate understanding and continue to develop relevant business cases. This case is designed to provide a place for class discussion on Korea Electric Power Corporation (KEPCO)’s CSR and CSV activities and strategies based on a comprehensive understanding CSR and CSV. First, this case presents an extensive list of KEPCO’s social contribution activities and potential CSV cases. Second, a short review of the debates of CSR and CSV, as well as a useful analytic framework in diagnosing CSR and CSV strategies, are provided. This case offers implications for practitioners who wish to diagnose and analyze their firm’s social contribution practices and develop a better and comprehensive CSR and CSV strategies. In particular, the framework of this case can be used to seek and re-evaluate potential CSV activities that have generated social benefits but little recognized as CSV cases.