The purpose of this case study is to seek a way to build a better partnership between the two companies by looking into SCP’s establishment and growth history, the core factors of efficientjoint management by both Samsung and Corning, and the limitations and problems, which SCP has confronted, in detail under the current situation. Corning and Samsung have very different business cultures and philosophies, and SCP combined and harmonized the differences. As a result, SCP has grown rapidly, owing to a cooperative and complementary relationship with Corning. The learning points of this case are 1) understanding dynamism of the industry, 2) recognizing how to access and manage conflict situation of the new product development processunder the Joint Venture 3) Learning the strategic and organizational solving process to get a synergy effects of the Joint venture. This case is more adequitable for strategic management and/or international business courses.