Home Articles PDF
Research Article

A Study of the Effect of Shopping Experience in Virtual Reality and Augmented Reality on Consumer Decision Making: Analysis of Mediating Effect of Perceived Value

Su Ji Hong1 · Sang-Lin Han1

1 Hanyang University

Published: January 2020 · Vol. 24, No. · pp. 173-187

DOI: https://doi.org/http://dx.doi.org/10.17287/kbr.2020.24.0.173

Abstract Full Text

If PDF does not display, click here to download