This study analyzed the intention to use based on consumers' perceived value and evaluation of virtual reality (VR) and digital content subscription services, focusing on consumer-based value-based acceptance models (VAM). The proposed research model and hypothesis were validated through a PLS structural equation analysis with 317 survey results. This paper selected the representative benefits and sacrifice characteristics of VR content as potential variables and studied the correlation between perceived benefits, perceived sacrifices, and perceived values. Studies have shown that presence, motion sickness, service convenience, ease of use, service reliability, perceived usefulness, and perceived enjoyment are the most important indicators of perceived benefits and perceived sacrifices, with perceived value being the most important variable affecting the intention to use of VR. The key variables that have the greatest impact on perceived benefits are service convenience, the critical variables that have the greatest impact on perceived sacrifices are usability, and the variables that have the greatest impact on perceived value are analyzed as perceived usefulness. This means that these factors need to be carefully considered with respect to the intent of using VR digital content subscription services. Finally, comparison results among groups on subscription service experience show that VR digital content subscription service user experience has a very high impact on the relationship between ease of use and perceived enjoyment. The results of the empirical analysis of this study provide important implications for consumer value recognition in order to revitalize the VR industry, where service providers, content production companies, and the government are increasingly competing, and create an ecosystem.