Korea Business Review

Korea Business Review

Edited by: Hyoung-Goo Kang Print ISSN: 2951-3596 Online ISSN: 2951-360X © THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION. Frequency: Quarterly (four times per year): February 28, May 31, August 31, and November 30
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Research Article

A Case Study on Channel Strategy of Beijing-Hyundai Motor Company in Chinese Market

Jang Rho Lee1 · Rhee1 · Jay Hyuk2 · Jang Rho Lee

1 Korea University, 2 null

Published: January 2008 · Vol. 11, No. 2 · pp. 53-80
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Korea Business Review · THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION.

Print ISSN 2951-3596 · Online ISSN 2951-360X

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