China has been recognized as the land of opportunity to provide valuable assets owing to dramatic economic developments in a recent year. Especially, automobile industry in china has been noticed by MNCs due to increasing of both steady demands and positive further expectations. The primary purpose of this case research is to examine distinctive channel strategy of automobile environment in China from the viewpoint of Beijing-Hyundai Motor Company. In order to accomplish of this, we visited production factory and sales office located in Beijing, China during the period from September 17 through September 19, 2006. We expect that this case study provides with more opportunity to contribute to practical implications for Korean MNCs which do not entry china market yet.