In this study, the case of management consulting project of the Korean Academic Society of Business Administration was analyzed in which business scholars participated. Through this, the characteristics of management consulting by business scholars were discovered and directions for future promotion were suggested. The Korean Academic Society of Business Administration conducted management consulting projects from 2017 to 2018. Business scholars were assigned to advise on promising SMEs selected by the Korea Venture Business Association and Industrial Bank of Korea. The characteristics shown in the above case are as follows. There is a demand for lectures related to corporate field issues. Business scholars responded to this demand for education. Moreover, business scholars consulted on theoretical management systems and successful management methods based on cases. They worked on solving fundamental problems by conducting management consulting for over 6 months. In addition to management consulting in the future, it is expected to increase research performance through advisory cases and secure human resources and jobs using students. Through this, these activities can be established as desirable industry-university cooperation. In order for these activities to be stably established, cooperation and support from organizations are required, and empirical research on this should be conducted.