In this study, based on the social cognitive theory and the model of individual-organization suitability, the ethical sensitivity of the sales organization, the organizational support recognition's influence on the individual-organization, and the relationship between the self-efficacy, outcome expectations and customer-oriented nature of the sales organization. In addition, since there are many organizations that are separated from the main office and work sites that are characteristic of the sales organization, psychological distance has looked at the adjustment effect of personal-organizational relevance. In summary, the analysis results are as follows. First, we examined the ethical climate of the sales organization and found four of the nine types of ethical climate: ‘public interestseeking’, ‘law/job-seeking’, ‘efficiency-seeking’ and ‘self-interest-seeking’. Second, salespeople of the ‘public interest-seeking’ and ‘self-interest-seeking’ ethical climate that emerged in the sales organization were found to have a positive influence on individual-organizational suitability. Third, the ethical sensitivity of the salesperson indicated a negative impact on personalorganizational suitability. Fourth, it has been shown that the perception of the salesperson's organizational support has a positive effect on the individual-organizational suitability of the salesperson. Fifth, the individual-organizational suitability of the salesperson was found to increase the self-efficiency of the salesperson and the expectation of personal and organizational results. Finally, it was confirmed that the psychological distance and spatial distance felt by the salespeople were affected by the ethical climate of the sales organization and by the individual-organizational fitness of the salespeople.