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A Behavioral Analysis of the Consumers of Performing Arts Based on Information Capital

Bo Hyun Baek1 · kwon, hyeog in1

1 Chung-Ang University

Published: January 2019 · Vol. 23, No. 3 · pp. 125-145

DOI: https://doi.org/10.17287/kbr.2019.23.3.125

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Abstract

This paper focuses on how information capital developed based on the internet affects the expanded cultural consumption by consumers of performing arts. Hence, based on previous research, we extended cultural consumption behavior to information consumption, contents consumption, and creation of information, and then conducted analysis by applying these extended variables to the theory of planned behavior. The findings show that an increase in information consumption resulted in an increase in the consumption of performing arts. Performing arts are a typical experience good, which requires exploration for information prior to consumption, and such behaviors of information consumption serve as the basis of the accumulation of cultural capital, which takes a core role in leading up to the consumption of actual contents. Also, we found that an increase in the consumption of performing arts resulted in an increase in the activities of information creation on the part of the consumers. Cultural production contributes not only to the re-establishment of the cultural capital of individual, but also to the online accumulation of cultural capital, and therefore it is directly linked to the overall consumption of culture in society. This paper holds implications in that it applied the theoretical discussion of cultural capital to information capital, in a departure from previous studies that have dealt with the family or the school. Additionally, this paper has significance in that detailed consumer behavior was analyzed by extending the dependent variables of the theory of planned behavior.
Keywords: 계획된 행동이론공연예술정보생산정보소비정보자본