Research Article
Pursuing Continuous Technology Management: Focus and Differentiation Strategy of Daehan Solution
1 Myongji University, 2 Soongsil University
Published: January 2017 · Vol. 21, No. 1 · pp. 35-56
Full Text
Abstract
This study investigates the success factors of Daehan Solution which is a leading company in the NVH (Noise, Vibration, and Harshness) industry, based on the venture growth and Uppsala model. Established in 1982, Daehan Solution has grown to a mid-sized firm with competitive technology. Recognizing the importance of material technology, it has focused management capacity on new technology development since its beginning. The success factor of Daehan Solution in the early stage was the expertise and leadership of entrepreneur, Chairman Kwon. As a professionalist of material technology, he selected and invested in the most necessary area to achieve firm growth and overcame crisis by using the outstanding risk management capacity. As the firm grew, Daehan Solution managed and controled the whole process of the product development as a total engineering. It also conducted ERP system to maximize efficiency of business processes, achieving transparent management. Through vertical integration, it secured the stability of raw material supply and could distinguish products based on the competency of technology. This study would provide practical insights to understand success factors of new technology-based ventures.
