CJGroupdeclareditscommitmenttoCSVmanagementin2012toaccomplishthecompany’s mission based on the founding philosophy of Business Patriotism, “Contribute to the nation’s economic growth through business”. CJ Group established a CSV Management Department in the holding company to devise group-level CSV strategy. In each of its affiliate companies, a CSV team was set up to identify and execute CSV projects. In developing strategy, CSV ManagementDepartmentcoordinatescloselywiththeCSVteamsinordertomaximizesynergy between the various CSV activities across the group. CJ Group is advancing past benevolent CSR activities to CSV efforts that create positive values for the society as well as helping its business to grow. ThisreportsummarizedCSVcasesthatwerecoordinatedbytheCSVManagementDepartment andCSVteamsfromtheperspectivesofsocialandbusinessvalues.‘HappyCompanionOperations’ for the stood as a good example to other affiliates and had a positive influence on CJ Olive Young and CJ O Shopping as they sought ways to grow mutually with partners. CJ Group's representative companies in cultural business, CJ CGV and CJ E&M, are implementing CSV activities in order to expand the diversity and target audience of the cultural industry. CJ CGV’s‘CGVArthousehasbeenestablishedasaviableplatformthatsupportsgrowthofindependent movies.CJE&M’s‘DIATV’contributestothecreationofaculturalecosystembasedoncontent creators by identifying and developing talented individual content creators. CJ Korea Express’ ‘Silver Parcel Delivery’ is introduced as CJ Group’s representative CSV success project. This project not only helped solve the social issue of high unemployment rate amongseniorcitizensbutalsohelpedcutdownonthecompanyzeoperationcostbyexpanding * Professorof Marketing, DongkukUniversityBusinessSchool Seoul,Korea ** Ph.DStudent of Marketing,DongkukUniversityBusiness School Seoul, Korea service areas. Meanwhile, CJ HelloVision’s EARDREAM and CJ Welfare Foundation’s ‘CJ Donor’s Camp’ seek to support the underprivileged by meeting their needs as well as helping them to overcome their barriers. Lastly,weassessedtheresultsofCJGroup’sCSVeffortsbyclassifyingtheprojectsintofour types: competence development, fostering win-win ecosystem, profit generation and market development.Basedonourassessment,wediscussedCJGroup’sfuturetasksthatcouldensure long term success.