This empirical study investigates the moderating effects of domestic and global competitive intensity between the technological and the marketing capabilities of consumer-goods SMEs and the export performance. First, the technological capability of consumer-goods SMEs had significant effects on the degree of achievement and satisfaction of export performance. Second, the marketing capability only had a significant on the degree of achievement of export performance. Third, domestic competitive intensity had moderating effects between the marketing capability and the export performance, while global competitive intensity had no moderating effects. In other words, when consumer-goods SMEs face increased competition in the domestic market, their marketing capabilities had a greater influence on their export performance. Therefore, consumer-goods SMEs have to strengthen their capabilities so as to improve the export performance utilizing the domestic competitive intensity.