The article raises the question whether the contemporary knowledge on SCRM is holistic, widely agreeable and sufficient enough to engage in the practical research of the concept. It proposes Promise-based SCRM model as a mutual base for scholars interested in further development of SCRM, and defends the model by dichotomous approach towards its evaluation – originally introduced evaluation framework (benchmark of contemporary SCRM models), and results of a conducted survey. Based on the conducted research, the paper encourages academic society to advance towards the practical stage of SCRM research. The evaluation results can be used to prove scientific significance of the theory-driven approach towards SCRM as well as to justify and positively evaluate the proposed model of Promise-based SCRM.