This is the case on KEPCO’s decision to pursue the rehabilitation, operation, and maintenance of the Bataan Nuclear Plant(BNPP) in the Philippines. Although KEPCO already has profitable projects in the Philippines and has the capability to deliver this nuclear power plant project successfully, it will have to deal with complications arising from the controversial circumstances surrounding it. The analysis of the case focuses on two major interrelated goals: first how the company can allay the fears and misgivings of the smaller host community about nuclear power and second, preserving the country’s dignity. Thus, the bid for this new project should demonstrate not only the competence and resources of KEPCO, but also a clear understanding of the social and ethical issues involved. This case will provide a valuable lesson that it is important to consider social and ethical factors to make a successful business in a foreign and rural environment.