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130 제9권 제2호 2006년 2월 The Way of Live from Death: Hynix Semiconductor

Yongwook Jun1 · Taejun Kim2

1 Professor of College of Business Administration, Chung-Ang University, 2 Graduate school of Business Administration, Chung-Ang University

Published: May 2006 · Vol. 9 No. 2 · pp. 107-130
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Abstract

Hynix is a semiconductor corporate that united Hyndai-Electronic with LG-semiconductor in 1999. After union, Hynix was second in the field of the semiconductor market but ran into the liquidity crisis due to a increased debt from the process of the merging and a fallen price of semiconductor. Eventually, Hynix faced a huge crisis to sell a division of the memory to their competitor, Micron at 2002. But Hynix took the way of not the sales of the memory but their own survival at the liquidity crisis moment. And they had to get through the problem of liquidity stability and the checks through compensation duties from competitors simultaneously. Hynix settled down the restructurings of finance and divisions intensively. Though tough situation, Hynix fully invested in Research and Development and it has obtained high earning ratio at the moment of turning boom in semiconductor industry. And with investments to overseas operation they overcame the pressure, the compensation duties from competitors. At last, November in 2004, Hynix not only is the second againbut also obtain the biggest operating profit since their opening, so made a successful comeback. They also attain liquidity stability. And they wait for a chance to get the first in their field as constructing second manufacturing plant in China. The primary concern of the corporate got in trouble in a critical situation is the priority order on the liquidity stability and the centralization of division as restructuring. But simply cutting down divisions and trying to stable liquidity is not the fundamental solution but the extension of crisis at a point of macro. So, this case shows that the core to overcome the crisis of management is to restructure a central division by means of attaining superiority over competition with the others and centralizing theircompetitive advantage.
Keywords: 경영정상화구조조정반도체상계관세 “Two years agoKorea’s Hynix Semicon- 원에 이르렀다. 결국 하이닉스반도체는 핵심 사업부 ductor Inc. appeared headed for a slow 인 메모리 사업부를 경쟁업체였던 마이크론에게 매 deathTodayHynix is alive --- and swimming 각하는 방안까지 고려하게 되었다. 불리한 조건임에 in profits.” 도 불구하고 그대로 부도가 났을 경우에 발생하는 - 2004년 9월 20일자 BusinessWeek - 국가적인 규모의 손실을 고려하면 메모리 사업부를