Research Article
Internetmatrix -Toward Success in internet research market
Hanyang Cyber University
Published: January 2004 · Vol. 8, No. 1 · pp. 195-208
Full Text
Abstract
Internetmetrix is the first internet marketing research company in Korea internet marketing industry and supplier of internet marketing solution, marketing information and marketing consulting. Since its founding in 1999, Internetmetrix has boasted of many achievement; the company built Internet Index, surveyed the log data by netizen and became internet venture company in 2000 and achieved 20 billion in sales faster than any company in internet research market. To achieve such high level of growth and success, Internetmetrix relies on a exact data survey, on-line research solution, and CEO's leadership.Leading Internetmetrix's corporate strategies and operations is president and CEO Lee Sang Kyeong. She realized the value of scientific marketing data and standard and thus developed Internet Index methodology. Internetmetrix is credited with changing the way customers view internet marketing, and its success has attracted the attention of investors. To continue to grow at a rapid pace, the firm's senior executives have been considering international expansion and network.
