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A Study on Development methodoiogy Of Market-Oriented And Stakeholder Led e-Business Curriculum Using Quality Function Deployment And Conjoint Analysis

Park1 · Gi Nam1 · Jae-Gyeun Cho1 · Jeong Seok-chan1 · Park

1 Dong-eui University

Published: January 2002 · Vol. 6, No. 1 · pp. 7-29
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Abstract

e-Business curriculum needs to be developed for reflecting requirements of the stakeholders who are working industrial and educational field. In this paper, we present a new methodology for developing a market-oriented and stakeholder-led e-business curriculum using quality function deployment(QFD) and conjoint analysis. For this purpose, we analyze the data resulting from both the surveyed opinions of respondents working in e-business companies and the interviewed results with professors and students. Based on this analysis, we evaluate the importance of each course being involved in the curriculum with respect to the job classification (e.g., Web planner, Web master, Web programmer, Web marketer, Web designer). Also we present a curriculum flow diagram(CFD) considering precedence and relative difficulty among the selected courses. The e-business curriculum developed 효 the preposed method is useful to provide guidelines for determining the courses required toward a desired job and for making a partial amendment of the existing curriculum.
Keywords: E-비즈니스커리큘럼시장접근법