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Korea Business Review

Vol. 20 No. 4
November 2016

ISSN (Print) 2951-3596
ISSN (Online) 2951-360X
Pages 1–296
Publisher The Korean Academic Society of Business Administration
Table of Contents 12 articles
RESEARCH ARTICLE

Analyses on Monsanto’s Business Ethics Issues and Practices of Corporate Social Responsibility

Ho-Young Lee · Donghyun Kim · GeeChan Lee · Dae Seong Jeong

Korea Business Review · Vol. 20 No. 4 · pp. 1-26 · November 2016

Abstract Full Text PDF
RESEARCH ARTICLE

Organization Redesign Using Social Network Analysis Methodology - A Case From A Company In Steel Industry -

Yong-Geun Kim · Seong-Min Ryu

Korea Business Review · Vol. 20 No. 4 · pp. 27-44 · November 2016

Abstract Full Text PDF
RESEARCH ARTICLE

New Category Creation in Cosmetics: Amore Pacific’s IOPE Air Cushion

JIEUN LEE

Korea Business Review · Vol. 20 No. 4 · pp. 45-70 · November 2016

Abstract Full Text PDF
RESEARCH ARTICLE

Growth Strategy through Business Restructuring and New Business Entry: A Case Study of OCI

Eunkwang Seo · Jaeyong Song · Sang Ji Kim

Korea Business Review · Vol. 20 No. 4 · pp. 71-106 · November 2016

Abstract Full Text PDF
RESEARCH ARTICLE

Nexon: Challenges in the Mobile Game Market Da-eun Kang*․Yun-jeong Kang**․Soo-min Park***․Ma-roo Seol****․

Seol, Maru · Kang, Yunjeong · Su Min Park · Kang, Daeun · Shim, Dahui · Seung-Ho Choi

Korea Business Review · Vol. 20 No. 4 · pp. 107-134 · November 2016

Abstract Full Text PDF
RESEARCH ARTICLE

Study on the Differentiation of Marketing Strategies for late mover

Ha Young Kang

Korea Business Review · Vol. 20 No. 4 · pp. 135-154 · November 2016

Abstract Full Text PDF
RESEARCH ARTICLE

CSV Management of CJ Group: Current Status and Future Mission

Chang Jo Yoo · Hyung Il Lee

Korea Business Review · Vol. 20 No. 4 · pp. 155-182 · November 2016

Abstract Full Text PDF
RESEARCH ARTICLE

Case study: ‘bibigo’ Marketing Strategy to Be Global No. 1 K-Food Brand

Chang Jo Yoo · Jiyoung Kim

Korea Business Review · Vol. 20 No. 4 · pp. 183-204 · November 2016

Abstract Full Text PDF
RESEARCH ARTICLE

Consumers’ Perception, Perceived Values, and Responses on Corporate Social Responsibility Activities*

Sunhee Kang · Mi Jin Noh · Bohyeon Kang

Korea Business Review · Vol. 20 No. 4 · pp. 205-230 · November 2016

Abstract Full Text PDF
RESEARCH ARTICLE

Dynamics of Chart Success in Korean Digital Music Industry: Is It Different from Traditional Physical Music Records Industry?*

SEUNGYOUP CHOO · Chang Min Hyun · Seong-Joon Limb

Korea Business Review · Vol. 20 No. 4 · pp. 231-254 · November 2016

Abstract Full Text PDF
RESEARCH ARTICLE

The Effect of Managerial Ability using DEA on Investment Efficiency

Soo Yeon Park · Hoon Jung · Chang Youl Ko

Korea Business Review · Vol. 20 No. 4 · pp. 255-276 · November 2016

Abstract Full Text PDF
RESEARCH ARTICLE

Entrepreneurship as the Solution to Social Problems

Chaewon Lee · Kyoung Kyoon Kang

Korea Business Review · Vol. 20 No. 4 · pp. 277-296 · November 2016

Abstract Full Text PDF