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Korea Business Review

Volume 16, Issue 3
January 2012

ISSN (Print) 2951-3596
ISSN (Online) 2951-360X
Pages 1–153
Publisher THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION.
Table of Contents 5 articles
RESEARCH ARTICLE

Differentiated Premium Marketing Strategy of LG Electronics with ‘Prada Phone by LG’

Sukwon Kang · GU JA WON

Korea Business Review · Vol. 16, No. 3 · pp. 1-29 · January 2012

Abstract Full Text PDF
RESEARCH ARTICLE

Fall of a Giant: A Historical Analysis of General Motors’ bankruptcy

Shin, Seongjae · Yangmin Kim

Korea Business Review · Vol. 16, No. 3 · pp. 31-58 · January 2012

Abstract Full Text PDF
RESEARCH ARTICLE

Nongshim: Distributing Korean Spicy Flavor in China

Kim · Yongjune · Kim, Yongjune

Korea Business Review · Vol. 16, No. 3 · pp. 59-100 · January 2012

Abstract Full Text PDF
RESEARCH ARTICLE

The Algorithms and The Education Effects of the Butterfly Model for Solving Contradictions

Jung Suk Hyun

Korea Business Review · Vol. 16, No. 3 · pp. 101-132 · January 2012

Abstract Full Text PDF
RESEARCH ARTICLE

Cash Holdings Case Study: Hyundai Motors and Toyota Motors

Daeseog Seo · MOON SANGHYUK · Han · Daeseog Seo

Korea Business Review · Vol. 16, No. 3 · pp. 133-153 · January 2012

Abstract Full Text PDF