Start-up and Growth of a Great Enterprise: A Case Study of Hyundai Heavy Industries Co.*

Wha Young Kim

Korea Business Review · Vol. 19 No. 1 · pp. 1-32 · February 2015

Decision Making on Application of new Technology on Manufacturing- the case of Semiconductor Packaging

Taesoon Jang · SunJin Son · Chaisung Lim · Kwangsoo Kim

Korea Business Review · Vol. 19 No. 1 · pp. 33-56 · February 2015

A Case Study for a New SEMCO Culture Development: Maximizing Collective Intelligence Based on Enhancing Expertise and Real-Time Communication*

Cheol Ho Chu · Suyoung Ryu

Korea Business Review · Vol. 19 No. 1 · pp. 57-84 · February 2015

A Case Study of Customer Satisfaction Management of Myongji Hospital

Ji Yeon Lee · Ja Won Gu

Korea Business Review · Vol. 19 No. 1 · pp. 85-120 · February 2015

MNtech’s Technology Commercialization Process by the Innovation-based Adaptation to Environment*

Ji-Yong Moon · Young-Hee Ko

Korea Business Review · Vol. 19 No. 1 · pp. 121-156 · February 2015

Mobile Wallet Service Development to Vitalize Smartphone Banking- Focusing on Hana Bank' N Wallet

Sang Ki Lee · Bo Young Kim

Korea Business Review · Vol. 19 No. 1 · pp. 157-182 · February 2015

Continuous Growth through Acquisition: A Case Study on LG H&H’s Entry into Soft Drink Business

Youngjun Choi · Ki-Hwan Kwon

Korea Business Review · Vol. 19 No. 1 · pp. 183-204 · February 2015

Digital Marketing Strategies of the Korean Banking Industry: The Case of the KB Smart Phone Savings Account*

Sung Yong Chun

Korea Business Review · Vol. 19 No. 1 · pp. 205-226 · February 2015

An Analysis on the Type of HRD Stakeholders’ Subjective Perception on Utilization of HRD Program Evaluation Results: Focusing on HRD Practitioners, Consultants, and Researchers

Dae Young Kim · Minyoung Lee

Korea Business Review · Vol. 19 No. 1 · pp. 227-248 · February 2015

Toward the Next Step in Social CRM using Promised-based Model

Karol Jacewicz · June-Suh Cho

Korea Business Review · Vol. 19 No. 1 · pp. 249-280 · February 2015

Message Appeal Types and Reminders of Time or Money Effect on Nation Brand Attitude

Jinyong Lee · Yunna Rhee · Yooshin Kim

Korea Business Review · Vol. 19 No. 1 · pp. 281-295 · February 2015