The Case Study of the Entry and Expansion Strategy of Haier in Korea: Will the Myth of ‘Haier with Higher’ be Continue in Korea?

Han Byoung Sop

Korea Business Review · Vol. 11, No. 1 · pp. 1-27 · January 2007

A Case Study on Internationalization of YOUNGONE CO. LTD.

Kim,Sun-Sik · Kyuhee Joo

Korea Business Review · Vol. 11, No. 1 · pp. 29-55 · January 2007

New Market Creation based on Innovative New Product Development: Samsung Electronics’ ‘Slim CRT’ TV

JIEUN LEE

Korea Business Review · Vol. 11, No. 1 · pp. 57-75 · January 2007

e-plugin: On-line Shopping Venture’s Frustration and Challenge

Kim, Hoon · Chae，Suh-Il

Korea Business Review · Vol. 11, No. 1 · pp. 77-100 · January 2007

Exploring the Costs and Benefits of Internet Search from the Online Customers’ Perspective: Implications for the Consumer Adoption of the Semantic Web-Based Search Engines

Han, Dongil · LEE, EUN JU

Korea Business Review · Vol. 11, No. 1 · pp. 101-123 · January 2007

Formation of Business Group and Spin-off

Yongyul Kim

Korea Business Review · Vol. 11, No. 1 · pp. 125-143 · January 2007

Relationship-Specific Investments for the Win-Win Relationship between Large-sized and Small-sized Companies

Kwon， Yung Chul

Korea Business Review · Vol. 11, No. 1 · pp. 145-164 · January 2007