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An Empirical Analysis of the Formation Process of Bubble: Focusing on the Multiple Additive Moderation Effects of Personal Innovativeness and Social Interaction

Gaeun Kim1 · Kilsun Kim1

1 Sogang University

Published: January 2025 · Vol. 29, No. 2 · pp. 107-135

DOI: https://doi.org/10.17287/kbr.2025.29.2.107

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