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Market-oriented K-Food New Product Development Strategy of Daniel Company Co., Ltd.: 17 Mimi Rice Pop Case

Byong Hyon Chong1 · Young-Hee Ko2

1 PhD Candidate, Seoul Business School, aSSIST University, 2 Associate Professor, Seoul Business School, aSSIST University

Published: May 2023 · Vol. 27 No. 2 · pp. 21-47

DOI: https://doi.org/10.17287/kbr.2023.27.2.21

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