Home Articles PDF
Research Article

The Effect of Live Commerce’s Brand Experience on Consumer Purchase Intention

Hyojin Kim1 · Minjeong Kang2

1 Dongguk University Paramita College, 2 Korea University, BK21 Four, Research Professor

Published: February 2023 · Vol. 27 No. 1 · pp. 97-112

DOI: https://doi.org/10.17287/kbr.2023.27.1.97

Abstract Full Text

If PDF does not display, click here to download