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Research Article

Strategic choices of Hamburger Chain “Company N” in the drastic market and industry changes

Joon Hyun Jun1 · Sang Myung Lee2

1 Ph.D. Candidate, Business School, Hanyang University, 2 Professor, Business School, Hanyang University

Published: February 2023 · Vol. 27 No. 1 · pp. 53-75

DOI: https://doi.org/10.17287/kbr.2023.27.1.53

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