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Research Article

Late-Mover Differentiation Strategies in the FinTech Industry: A Case Study Research on IRUDA

Inyoung Lee1 · Dong-Kee Rhee2

1 Ph.D. Candidate, College of Business Administration, Seoul National University, 2 Professor, College of Business Administration, Secoul National University

Published: November 2022 · Vol. 26 No. 4 · pp. 59-74

DOI: https://doi.org/10.17287/kbr.2022.26.4.59

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