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Case Study on Consumers’ Role Change and Status Conversion under High Technology Era: Relationship Change between Brand and Community Members

Sook Jin Kim1 · Chang Jo Yoo1

1 Dongguk University

Published: May 2022 · Vol. 26 No. 2 · pp. 77-107

DOI: https://doi.org/10.17287/kbr.2022.26.2.77

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