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Research Article

Zinus’ Core Competence-Based Business Transformation Strategy: A Case of Entering the US Bed Mattress Market

Gowoon Yi1 · Young-Hee Ko2

1 Staff Reporter, The Korea Economic Daily, 2 Associate Professor, Seoul School of Integrated Sciences & Technologies

Published: November 2021 · Vol. 25 No. 4 · pp. 17-44

DOI: https://doi.org/10.17287/kbr.2021.25.4.17

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