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The Rise of K-Food in the United States, Bibigo: CJ CheilJedang’s Acquisition of Schwan’s Company

Taewoo Roh1 · Jihun Choi2 · Junggeun Kim2 · Kangmun Lee3

1 Assistant Professor, Department of International Trade and Commerce, Soonchunhyang University, 2 Bachelor’s student, Department of International Trade and Commerce, Soonchunhyang University, 3 Associate Professor, Department of Business Administration, Chonnam National University

Published: August 2021 · Vol. 25 No. 3 · pp. 35-60

DOI: https://doi.org/10.17287/kbr.2021.25.3.35

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