Korea Business Review

Korea Business Review

Edited by: Hyounggoo Kang Print ISSN: 2951-3596 Online ISSN: 2951-360X © The Korean Academic Society of Business Administration Frequency: Quarterly: February, May, August, and November
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Research Article

A Case Study on the Success and Failure of Yello Mobile

Hyo-Seop Shin1 · Ingoo Han2 · Sung-Hyuk Park2

1 Travel Wallet, CFO, 2 KAIST College of Business

Published: May 2021 · Vol. 25 No. 2 · pp. 91-106

DOI: https://doi.org/10.17287/kbr.2021.25.2.91

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Korea Business Review · The Korean Academic Society of Business Administration

Print ISSN 2951-3596 · Online ISSN 2951-360X

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