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A Study on the Effect of Attachment to Idols on the Intention to Destination Preference and eWOM - Focusing on Attachment Theory and Meaning Transfer Theory

Yhee, Yerin1 · Kim Jin-Young1 · Lee, Won Seok2 · Koo Chulmo1

1 Kyung Hee University, 2 Kyonggi University

Published: January 2021 · Vol. 25, No. 1 · pp. 135-154

DOI: https://doi.org/10.17287/kbr.2021.25.1.135

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