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Causal Relationship Between Eco-Friendly Agricultural Product Service Quality, Perceived Value, and Purchase Intention: The Moderating Effect of Gender and Education

Hong Gwon Yoon1 · Hyeog In Kwon2

1 Ph.D. Candidate. College of Culture and Arts Management, Chungang University, 2 Professor, College of Business Administration, Chungang University

Published: February 2021 · Vol. 25 No. 1 · pp. 155-187

DOI: https://doi.org/10.17287/kbr.2021.25.1.155

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