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Research Article

Beyond K-POP Paradigm: Value Creation driven by Big Hit Entertainment’s Korean Culture Innovation*

In-Hye Lee1 · Sang-Jib Kwon2

1 Kyungsung University, 2 Hansung University

Published: February 2021 · Vol. 25 No. 1 · pp. 57-77

DOI: https://doi.org/10.17287/kbr.2021.25.1.57

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