If PDF does not display, click here to download

1
Agarwal, R./A conceptual and operational definition of personal innovativeness in the domain of information technology/Information Systems Research/1998/9(2)/204~215// Google Scholar ›
2
Agarwal, R./The antecedents and consequents of user perceptions in information technology adoption/Decision Support Systems/1998/22(1)/15~29// Google Scholar ›
3
Azuma, R./Recent advances in augmented reality/IEEE Computer Graphics and Applications/2001/21(6)/34~47// Google Scholar ›
4
Chahal, H./Consumer perceived value : the development of a multiple item scale in hospitals in the Indian context/International Journal of Pharmaceutical and Healthcare Marketing/2012/6(2)/167~190// Google Scholar ›
5
Chang, Y. P./The role of perceived social capital and flow experience in building users’continuance intention to social networking sites in China/Computers in Human Behavior/2012/28(3)/995~1001// Google Scholar ›
6
Chen, J. V./The acceptance and diffusion of the innovative smart phone use : A case study of a delivery service company in logistics/Information &Management/2009/46(4)/241~248// Google Scholar ›
7
Gallarza, M. G./Value dimensions, perceived value, satisfaction and loyalty : an investigation of university students, travel behaviour/Tourism Management/2006/27(3)/437~452// Google Scholar ›
8
Hanzaee, K. H./The effect of the country-of-origin image, product knowledge and product involvement on information search and purchase intention. Middle-East/Journal of Scientific Research/2011/8(3)/625~636// Google Scholar ›
9
Hsu, C. L./Why do people play on-line games? An extended TAM with social influences and flow experience/Information&Management/2004/41(7)/853~868// Google Scholar ›
10
Huntley, J. K/Conceptualization and measurement of relationship quality : Linking relationship quality to actual sales and recommendation intention/Industrial Marketing Management/2006/35(6)/703~714// Google Scholar ›
11
Javornik, A/Augmented reality : Research agenda for studying the impact of its media characteristics on consumer behaviour/Journal of Retailing and Consumer Services/2016/30/252~261// Google Scholar ›
12
Kuo, Y. F./The relationships among service quality, perceived value, customer satisfaction, and postpurchase intention in mobile value-added services/Computers in Human Behavior/2009/25(4)/887~896// Google Scholar ›
13
Laroche, M./Brand familiarity and confidence as determinants of purchase intention : An empirical test in a multiple brand context/Journal of Business Research/1996/37(2)/115~120// Google Scholar ›
14
Nicolls-Lopez, C./An assessment of advanced mobile services acceptance : Contributions from TAM and diffusion theory models/Information & Management/2008/45(6)/359~364// Google Scholar ›
15
Lu, H. P./Experience differences and continuance intention of blog sharing/Behaviour & Information Technology/2012/31(11)/1081~1095// Google Scholar ›
16
Lu, Y./From virtual community members to C2C e-commerce buyers : Trust in virtual communities and its effect on consumers’ purchase intention/Electronic Commerce Research and Applications/2010/9(4)/346~360// Google Scholar ›
17
The concept of flow. In Flow and the foundations of positive psychology/Nakamura, J./Springer/2014/239~263/// Google Scholar ›
18
Novak, T. P./Measuring the flow experience among web users/Interval Research Corporation/1997/31(1)/1~35// Google Scholar ›
19
Patterson, P. G./Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business, service context an empirical examination/International Journal of service Industry Management/1997/8(5)/414~434// Google Scholar ›
20
Diffusion of. Innovations/Rogers, E. M./The Free Press/1983/~/// Google Scholar ›
21
Skadberg, Y. X./Visitors’flow experience while browsing a Web site : its measurement, contributing factors and consequences/Computers in Human Behavior/2004/20(3)/403~422// Google Scholar ›
22
Swait, Joffre/Perceived Value and its Impact on Choice Behavior in a Retail Setting/Journal of Retailing and Consumer Services/2000/7(2)/77~88// Google Scholar ›
23
Sweeney, J. C./Consumer perceived value : The development of a multiple item scale/Journal of Retailing/2001/77(2)/203~220// Google Scholar ›
24
Tam, J/Customer satisfaction, service quality and perceived value: an integrative model/Journal of Marketing Management/2004/20(7-8)/897~917// Google Scholar ›
25
SPSS. LIESREL, PLS 및 PROCESS 를활용한 기초, 조절․매개효과 분석을 위한 연구방법론/구동모/학현사/2013/~/// Google Scholar ›
26
박종구/뉴미디어 채택에 관한 통합모델 IAM-NM (Integrative Adoption Model of New Media)/한국언론학보/2011/55(5)/448~479/한국언론학회/ Google Scholar ›
27
서영수/혁신확산이론에 따른 스마트폰 만족도와 추천의도 연구: 스마트폰 수용시점에 따른 비교 고찰/소비문화연구/2014/17(1)/89~111/한국소비문화학회/10.17053/jcc.2014.17.1.005 Google Scholar ›
28
장우진/AMOS 구조방정식모델에 의한 민원인의 지적행정 서비스품질 평가모형 추정/한국지적정보학회지/2001/3/78~95// Google Scholar ›
29
전달영/인터넷 쇼핑몰에서 쇼핑가치와 쇼핑몰 애호도의 결정요인: 엔터테인먼트 상품을 중심으로/경영학연구/2002/31(6)/1681~1705/한국경영학회/ Google Scholar ›
30
조슬기나/코리아세일페스타 ‘가상현실’ 매장에 롯데․현대․이마트등 참여/아시아경제/2017/~// Google Scholar ›
31
안재광/백화점․쇼핑몰에 속속 들어서는 VR 체험관… 왜?/한국경제/2018/~// Google Scholar ›
32
유승권/베어베터: 비즈니스 모델 혁신과 파트너십을 활용한 사회적 기업/Korea Business Review/2017/21(2)/1~31/한국경영학회/ Google Scholar ›
33
이봉규/사회문화적 요인과 플로우 경험 및 지각된 행위통제가 IPTV 서비스 수용에 미치는 영향 분석/인터넷정보학회논문지/2010/11(3)/105~119/한국인터넷정보학회/ Google Scholar ›
34
이원준/4차 산업혁명의 논의와 경영 및 마케팅 관리의 변화/Korea Business Review/2018/22(1)/177~194/한국경영학회/http://dx.doi.org/10.17287/kbr.2018.22.1.177 Google Scholar ›
35
윤성준/웹쇼핑몰 사이트 신뢰도의 결정요인과 구매의향에 미치는 영향에 관한 시뮬레이션 접근방법/경영학연구/2000/29(3)/353~376// Google Scholar ›
36
최원석/가상현실(Virtual Reality) 디바이스 이용의도와 구매의도에 영향을 미치는 요인 연구: 확장된 통합기술수용모델(UTAUT2)을 중심으로/정보사회와 미디어/2017/18(3)/173~208/한국정보사회학회/ Google Scholar ›
37
한상린/가상현실 유통 환경에서의 원격실재감과 소비자 구매행동 분석/유통연구/2019/24(1)/51~71/한국유통학회/http://dx.doi.org/10.17657/jcr.2019.1.31.3 Google Scholar ›
38
리테일의 미래/황지영/인플루엔셜/2019/~/// Google Scholar ›
39
한국을 바꾸는 10가지 ICT 트렌드/KT경제경영연구소/한스미디어/2018/~/// Google Scholar ›

No related articles.

A Study of the Effect of Shopping Experience in Virtual Reality and Augmented Reality on Consumer Decision Making: Analysis of Mediating Effect of Perceived Value