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Research Article

The Sandbox Network’s Strategies for MCN(Multi-Channel Network) Market Entry

Sangchul Park1 · Shinhyoung Lee2

1 M.S. in Business Administration (Marketing), Seoul National University(), 2 Ph.D. in Business Administration (Marketing), Seoul National University()

Published: August 2019 · Vol. 23 No. 3 · pp. 99-123

DOI: https://doi.org/10.17287/kbr.2019.23.3.99

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