Home Articles PDF
Research Article

Study on the Change of Marketing Strategy through Data Mining Technique

Dae Jin Kim1 · Da in Park2 · Jong Seok Park3

1 Adjunct Professor, Ph.D., Dept. of Management, Chungang University, 2 Ph.D., Dept. of Management, Chungang University, 3 Ph.D Course in Dept. of Management, Chungang University

Published: May 2018 · Vol. 22 No. 2 · pp. 177-194

DOI: https://doi.org/10.17287/kbr.2018.22.2.177

Abstract Full Text

If PDF does not display, click here to download