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Research Article

OPPO’s Uprising in the Chinese Smartphone Market: An Analysis with the Value Innovation Perspective

Yang, Okbin1 · SEUNGYOUP CHOO1 · Seong-Joon Limb1

1 Chung-Ang University

Published: January 2017 · Vol. 21, No. 4 · pp. 141-168

DOI: https://doi.org/http://dx.doi.org/10.17287/kbr.2017.21.4.141

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