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Research Article

OPPO’s Uprising in the Chinese Smartphone Market: An Analysis with the Value Innovation Perspective

Yubin Yang1 · SEUNGYOUP CHOO2 · Seong-Joon Limb3

1 Ph. D. Candidate, Graduate School, Chung-Ang University, 2 Part-time Lecturer, Da Vinci College of General Education, Chung-Ang University, 3 Professor, College of Business and Economics, Chung-Ang University

Published: November 2017 · Vol. 21 No. 4 · pp. 141-168

DOI: https://doi.org/10.17287/kbr.2017.21.4.141

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