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Research Article

The Case of CJ Hellovision’s Creating Shared Value

Young Kwan Park1 · Sanghyun Lee2

1 Ph.D. Candidate, Dongguk University, 2 Professor, School of Business, Dongguk University

Published: November 2017 · Vol. 21 No. 4 · pp. 1-28

DOI: https://doi.org/10.17287/kbr.2017.21.4.1

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