Korea Business Review
Edited by: Hyounggoo Kang Print ISSN: 2951-3596 Online ISSN: 2951-360X © The Korean Academic Society of Business Administration Frequency: Quarterly: February, May, August, and November
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Research Article
Case study: ‘bibigo’ Marketing Strategy to Be Global No. 1 K-Food Brand
1 Professorof Marketing,School of Business,DongkukUniversity, Seoul, Korea, 2 Assistant Professor(Teaching), School of Business, Yonsei University, Seoul, Korea
Published: November 2016 · Vol. 20 No. 4 · pp. 183-204
DOI: https://doi.org/10.17287/kbr.2016.20.4.183
Abstract Full Text
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