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Research Article

The Challenge of Korean Dessert Café in the Global Market: Sulbing(雪氷)

Hyoeun Cho1 · Insik Jeong2 · Eunmi Kim3

1 Ph.D. Candidate, Korea University Business School, 2 Professor, Korea University Business School, 3 Research Professor, Korea University Business School

Published: February 2016 · Vol. 20 No. 1 · pp. 177-196

DOI: https://doi.org/10.17287/kbr.2016.20.1.177

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