Home Articles PDF
Research Article

An Exploratory Study on the Sources of Competitive Advantage of ‘XIAOMI’ and Its Limitations

Jihyun Seo1 · Ick-Soo Kim2

1 Ph.D. candidate, Korea University Business School(), 1st Author, 2 Professor, Korea University Business School()

Published: February 2016 · Vol. 20 No. 1 · pp. 103-128

DOI: https://doi.org/10.17287/kbr.2016.20.1.103

Abstract Full Text

If PDF does not display, click here to download