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Research Article

The Effects of Action Identification Level, Message Level, and Installment Period on Consumer Behavior

Hoo-Dong Park1 · Hwan-Ho Ha2

1 Ph.D student, Gyeong Nam National University of Science and Technology, First author, 2 Associate professor, Gyeong Nam National University of Science and Technology, Corresponding author

Published: November 2015 · Vol. 19 No. 4 · pp. 239-250

DOI: https://doi.org/10.17287/kbr.2015.19.4.239

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