Korea Business Review
Edited by: Hyounggoo Kang Print ISSN: 2951-3596 Online ISSN: 2951-360X © The Korean Academic Society of Business Administration Frequency: Quarterly: February, May, August, and November
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Research Article
ST&Company: Case Study on Engdangi’s Late Mover Strategies
1 Professorof Marketing, Collegeof BusinessAdministration, Seoul National University(), Correspondingauthor, 2 Doctoral Student inMarketing,Collegeof BusinessAdministration, Seoul National University(), 3 MasterStudent inMarketing, Collegeof Business Administration,Seoul National University()
Published: August 2015 · Vol. 19 No. 3 · pp. 59-82
DOI: https://doi.org/10.17287/kbr.2015.19.3.59
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