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Research Article

Message Appeal Types and Reminders of Time or Money Effect on Nation Brand Attitude.

Lee Jin Yong1 · Yunna Rhee2 · Yoo-Shin Kim3

1 Chung-Ang University, 2 Hankuk University of Foreign Studies, 3 Pusan National University

Published: January 2015 · Vol. 19, No. 1 · pp. 281-295
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