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Research Article

Message Appeal Types and Reminders of Time or Money Effect on Nation Brand Attitude

Jinyong Lee1 · Yunna Rhee2 · Yooshin Kim3

1 Chung-Ang University, 2 Hankuk University of Foreign Studies, 3 Pusan National University

Published: February 2015 · Vol. 19 No. 1 · pp. 281-295

DOI: https://doi.org/10.17287/kbr.2015.19.1.281

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